Paul has been in the wine and spirits industry for over twenty years. He has worked for Napa Ale Works, Niebaum-Coppola, and WineShopper/Wine.com. He was also the North American beverage consultant for Sumitomo Corporation of America from 2002 to 2005. He founded Inertia in 2002 as one of the first major companies created to connect wineries with consumers. From 2003 until 2008 he was CEO and responsible for creating the largest and most powerful e-commerce platform for the wine industry, the Rethink Engine. Paul’s desire to help revolutionize the wine industry by bridging the gap between wine and the digital world propelled him to establish VinTank.