Sam is a New Zealand Master of Wine, international wine consultant, author, owner and operator of Sam Harrop Wine and co-founder and winemaking Director of Peninsula Vinicultores, a Madrid-based company that manages vineyards and wineries across Spain.

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Sam has spent 25 years working in the international wine industry, with a diverse career that bridges the gap between the technical and complex world of wine making and the consumer’s appreciation of the end product.

 

From creating profitable wine ranges for retailer Marks and Spencer in the UK, to consulting for small-medium sized vineyards in Europe, judging and co-chairing the International Wine Challenge in London, consulting for restaurant groups. Sam is also one of seven masters the compromise Fine Wines of New Zealand selection panel - an Air New Zealand initiative to promote New Zealand wines to the world.