Who's Coming

Attendees with Impact!

Sauvignon Blanc New Zealand 2027 will welcome the world’s most influential wine voices including trade leaders, sommeliers, international media, critics and content creators for an immersive, future-focused experience in the heart of New Zealand Sauvignon Blanc country. The programme will spotlight the category’s evolution, the momentum of modern Sauvignon Blanc winemaking, and the pioneering spirit that continues to define New Zealand on the world stage.

Programme content is being crafted to make serious impact. Speakers will inspire, challenge and engage. We are thinking big! With iconic Sauvignon Blanc producers from around the world, terroir specialists, branding masters and the next gen of wine media - SBNZ27 is not to be missed. 

New Zealand Winegrowers Partnership

New Zealand Winegrower’s Major Events Strategy is to support and leverage a Major Event to harness high-profile events to amplify New Zealand Wine’s presence and impact on the international stage. Currently, a Major Event is held every two years, alternating between Pinot Noir and Sauvignon Blanc.

With the support of New Zealand Winegrowers, a targeted list of highly impactful internationals will join the experience as part of a wider New Zealand itinerary.

To leverage Major Events, New Zealand Winegrowers (NZW) invites highly influential trade and media from key markets to attend. In addition to attending the event, guests participate in New Zealand wine itineraries split across New Zealand wine regions. The experience is an unforgettable New Zealand wine immersion.

NZW SBNZ27 Hosted International Guests

SBNZ27 Guests

Pinot Noir NZ 2025 Major Event support

In February 2025, NZW hosted 32 international trade and media. These invitees delivered incredible value - you can see some of the articles and content shared from these attendees below.

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