To create a premium platform that champions and elevates the perceptions of New Zealand Sauvignon Blanc globally. Celebrating its diversity, quality, and cultural origins through a bold, immersive, and uniquely New Zealand experience. Celebrate what makes Sauvignon Blanc uniquely New Zealand – our place, people, and diversity. Reinforce industry pride in our leading varietal. Engage a new generation of global influencers. Challenge, broaden and disrupt perceptions of established gatekeepers… there is more to be discovered.
For the next generation of wine creators, buyers, educators and journalists, Sauvignon 2027 is an immersion that turns premium, place and innovation into an emotional discovery. Designed to win the hearts and minds of influencers, guests will drive thought-leading stories, shareable social content and tangible commercial outcomes for wineries while promoting New Zealand Sauvignon Blanc.
Sauvignon Blanc New Zealand 2027 is crafted by a passionate committee of industry representatives. This epic experience will deliver an aspirational programme that celebrates New Zealand as international thought leaders, sparking increased demand for New Zealand wine. This celebration will attract a stellar line up of kiwi and international visionaries and influencers. There will be discussion, challenging conversation, and plenty of tasting.
We are unbelievably excited to be crafting Sauvignon Blanc New Zealand 2027. Mark 2-4 February 2027 in your diary as our epic committee and the iconic Marlborough region begin preparations to host an experience like never before. It's time to celebrate the best, explore the unexpected, uncover the undiscovered and tell the stories behind the grape that helped us blaze onto the world stage. Whether the world is fine dining, barbecuing, or falling in love, New Zealand Sauvignon Blanc is right there with them. February 2027 will be a true celebration of New Zealand’s best - raw, real, and remarkably us.
