On Monday, 10 November 2025, 50 New Zealand wineries gathered in Marlborough to mark the launch of Sauvignon Blanc New Zealand 2027 - a nationwide, three-day celebration of Aotearoa’s most iconic grape variety, taking place in Marlborough from 2-4 February 2027.
The event marked the start of a three-year journey to showcase New Zealand’s leadership, innovation, and diversity in Sauvignon Blanc to the world. Held at the Marlborough Wine + Food Experience in Blenheim, it offered a first glimpse of the bold vision behind Sauvignon 2027 - to highlight the depth, diversity, and regionality of one of the world’s most admired wine styles through a united collective of New Zealand producers.
Sauvignon 2027 will welcome global industry leaders, trade influencers, sommeliers, and wine content creators to beautiful Wairau, Marlborough, in February 2027 - in the height of a New Zealand summer and on the cusp of harvest.
Guests will experience the region’s terroir, Kiwi hospitality, and the evolution of modern Sauvignon Blanc - from vibrant regional expressions and age-worthy styles to cutting-edge innovations - paired with New Zealand’s finest food and culinary creativity.
Chaired by Yealands Chief Winemaker, Natalie Christensen, Sauvignon 2027 is shaped and led by a committee of industry representatives from nine New Zealand wineries, New Zealand Winegrowers, and Wine Marlborough.
Sign ups are now live for wineries looking to participate in Sauvignon 2027 at www.sauvignonnz.com
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Editor’s notes:
Branding and images for Sauvignon Blanc New Zealand 2027 can be found here.
Sauvignon Blanc New Zealand 2027
Sauvignon Blanc New Zealand 2027 is a global gathering celebrating the style that put New Zealand wine on the world stage. Held in Marlborough, New Zealand, SBNZ27 brings together producers, media and trade to explore the wines, places and ideas shaping the future of Sauvignon Blanc. www.sauvignonnz.com
New Zealand Wine
- New Zealand wine is exported to more than 100 countries
- New Zealand produces just over 1% of the world’s wine
- New Zealand wine is New Zealand’s seventh-largest export good
- New Zealand wine exports for 2024 were $2.1 billion
- Sauvignon Blanc remains the country’s most exported variety, with 89% of wine exported being Sauvignon Blanc. - View reports and statistics here
SBNZ27 Chair and Committee
Chair: Natalie Christensen
Committee: Ben Leen, Ben Tombs, Charlotte Read, Jules Taylor, Laura-Kate Morgan, Marcus Pickens, Murray Cook, Rachael Everitt, Rich Ellis, Richelle Tyney, Tracy Johnston
For further information, contact:
Sarah Szostak, Executive Officer, Sauvignon Blanc New Zealand 2027
+64 21 552 509
events@sauvignonnz.com
