Be here next year. Today, tickets open for Sauvignon Blanc New Zealand 2027 (SBNZ27), a three-day experience taking place 2-4 February 2027 in Wairau, Marlborough, New Zealand. SBNZ27 marks the highly anticipated return of an immersive experience that brings the global wine community together to celebrate what’s new and what’s next for New Zealand Sauvignon Blanc.
“Sauvignon Blanc New Zealand 2027 is a celebration of collaboration, creativity, and the iconic global reputation of New Zealand Sauvignon Blanc,” says Natalie Christensen, SBNZ27 Chair. “We’re inviting the world to be here and experience the people, places, and ideas shaping the future, as we explore the depth and diversity of our Sauvignon Blanc like never before,”
One year from now, the global wine community will gather in Marlborough to celebrate, explore, and delve deeper into the iconic, unexpected, and diverse stories behind New Zealand’s most globally adored wine. Participating wineries from across New Zealand will present three of their very best Sauvignon Blancs during the afternoon tasting experiences - offering a true deep dive into the regional diversity and distinctive expressions found across New Zealand’s long, narrow isles.
This ‘one-year-out’ milestone signals a shift from ambitious vision to epic reality. SBNZ27 will welcome the world’s most influential wine voices, including trade leaders, sommeliers, international media, critics, and content creators for an immersive, future-focused experience in the heart of New Zealand Sauvignon Blanc country. The programme will spotlight the category’s evolution, the momentum of modern Sauvignon Blanc winemaking, and the pioneering spirit that continues to define New Zealand on the world stage.
Set in Wairau, Marlborough, at the height of kiwi summer and on the eve of harvest, SBNZ27 offers rare access to the people, places, and ideas shaping modern Sauvignon Blanc. Guests can expect curated tastings, progressive conversations, breathtaking experiences, and standout culinary moments delving into the depth, diversity, and future of New Zealand Sauvignon Blanc.
Attendance is limited, and demand is expected to be high.
Be here next year.
www.sauvignonnz.com
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Editor’s notes:
Branding and images for Sauvignon Blanc New Zealand 2027 can be found here.
Sauvignon Blanc New Zealand 2027
Sauvignon Blanc New Zealand 2027 is a global gathering celebrating the style that put New Zealand wine on the world stage. Held in Marlborough, New Zealand, SBNZ27 brings together producers, media and trade to explore the wines, places and ideas shaping the future of Sauvignon Blanc. www.sauvignonnz.com
New Zealand Wine
- New Zealand wine is exported to more than 100 countries
- New Zealand produces just over 1% of the world’s wine
- New Zealand wine is New Zealand’s seventh-largest export good
- New Zealand wine exports for 2024 were $2.1 billion
- Sauvignon Blanc remains the country’s most exported variety, with 89% of wine exported being Sauvignon Blanc. - View reports and statistics here
SBNZ27 Chair and Committee
Chair: Natalie Christensen
Committee: Ben Leen, Ben Tombs, Charlotte Read, Jules Taylor, Laura-Kate Morgan, Marcus Pickens, Murray Cook, Rachael Everitt, Rich Ellis, Richelle Tyney, Tracy Johnston
For further information, contact:
Sarah Szostak, Executive Officer, Sauvignon Blanc New Zealand 2027
+64 21 552 509
events@sauvignonnz.com
